What are the steps of successful business strategy?
- Market Intelligence (outside facing)
- Market Sizing/forecasting
- customer trends, workloads, size, growth
- drivers, sensitivity, elasticity
- current customer groups, neighbors. things your products could serve
- what are the customer needs for each group of customers? what measures of performance and quality are important to them and what is their utility curve?
- Design Win Pipeline
- What RFQ and RFP are in the pipeline?
- What products best fit the customer requirements, both on roadmap and off roadmap?
- What are our chances for each opportunity?
- probability of the win
- size of the win, assuming we do win
- Prospect Estimations (workload / sku mapping)
- how will products play in the market, given the needs of the customers? how do the performance/quality characteristics of these products match up to the needs of the customers?
- What does the competitive environment look like? How do our products stack up?
- How much market share can we expect to capture?
- How much can we charge for our product?
- Business Intelligence (inside facing)
- Product Roadmap / communication
- what products do we have in the market now? what about our competition?
- What products are in the pipeline? What products are we not currently developing but could be?
- what are the important performance/quality characteristics of those products?
- what is the cost structure for those products?
- Project Planning/execution
- When will our products be ready?
- What resources will we need to develop our product?
- What resources will we need to bring our product to market effectively? To support our customers?
- What risks are there to our project planning? How can things go wrong, and if they do, what will the impact be?
- Execution Risk
- Upstream Roadmap risk
- interrelationships between project decisions -
- what projects are required for other projects?
- what projects are required to build a product?
- what projects help shape the markets?
- what projects are required to take a product to market?
- Decision Intelligence
- Project strategy (portfolio) / funding
- funding decisions - what projects to do / cancel / keep alive
- Enterprise Risk
- What major pivot factors exist that would radically change the value of our company?
- What decisions would we make differently if we had perfect information?
- How can we hedge our bets most effectively?
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