Stuff you should always know about your business

There are the things that any business leader should know about his/her business.  If this information isn't available to you, right off the top of your head, you need to memorize it ASAP:

PNL

Current / Historical

1. ASPs
2. Margins
3. Spending trends

Proforma

1. Forward Looking Financials
2. Impacts of risks/opportunities
1. Top 3 risks
2. Top 3 opportunities

Investment Profile

1. Spending by year
2. Headcount by location by job type
3. BTI and details about why

Business Value

1. NPV
2. Sensitivity / Tornadoes
3. Top 3 risks/opportunities

Customer Forecasts

1. Volume and revenue
2. Probability of win
3. Ranges on estimates